Our Story

Brian and Sharon Schwass opened The Wildflower Company Mercantile in February 2022 with a heart for community and a passion for supporting small businesses. What began as a vision to blend souvenir clothing and thoughtful gifts with products made by home-based entrepreneurs blossomed into one of Port Elgin’s most charming destinations for seasonal finds and unique gifts.

The shop’s name traces back to Sharon’s earlier work with Wildflower Women’s Coaching and Wildflower Weddings, where she helped women flourish in faith and celebrated couples with personalized, meaningful ceremonies. When it came time to open a store, Brian and Sharon knew it was time to bring all of it—faith, creativity, purpose—under one name: The Wildflower Company.

Rooted in their Christian faith and inspired by their motto, “We Rise by Lifting Others,”  Sharon and Brian intentionally partnered with local artisans and small-batch makers to create a space that was both inviting and meaningful. The Mercantile closed it's doors in September 2026, but this family-run business is more than a gift shop!

At the core of The Wildflower Company is the passion Brian & Sharon have to engage and support their community in a meaningful way.  With the heart to "Lift Others" and the purpose of providing their clients with custom, quality products and services, they will continue to build and serve their new online community.